Microsoft has startet MSN movies with a very interesting offer, and Deutsche Telekom is now doing the same and starts with a video-on-demand service, which is free and should be refinanced through ads. You can watch films and serials on it.
While you can’t still see any videos in fullsceen mode, how MSN Movies do, but this is still a good development.
To look the films against advertising legally is, in my opinion, much better than to search for the illegal copies of the films in the Internet. Since death of peer-2-peer, because of MI doings, at least in Germany, all fans of free movies are using filehoster which offers their services nor for free. An offer of Deutsche Telekom can really comptete with those services.
MI still has a chance to survive. They should think about a culture flat rate for an approximately 5-10 euros monthly. They could get so a lot of money, which are going now in the pockets of one-click Filehoster.
MI still has time, to use the last chance and go to the digital age, but time is running against them. The proceeds from CD and DVD trading are falling down and it is not a result of piracy but it is a result of bad management of MI.
